Campaign Management

ObjectiveMarketer offers industry's leading, highly acclaimed, best-in-class Campaign Management platform for Social Media.

As Social Media becomes an indispensible element in your online marketing strategy, ObjectiveMarketer helps you easily extend traditional marketing to a strategy driven marketing process on Social Media channels with definite ROI drivers embedded in the framework. The sophisticated, yet easy to use Campaign Management tools from ObjectiveMarketer, help you quickly and cost-effectively design, execute, and measure customer-centric communication strategies across all of your channels. Some features incorporated in the solution are listed below:

Comprehensive Scheduling

ObjectiveMarketer offers the most advanced scheduling options. Social Media Marketers can create one-time, recurring or scheduled campaigns manually or through RSS feeds and send timely messages that resonate with their audience.

Compare, Evaluate and Modify

The concept of A/B testing is inherent in the design and implementation of campaigns, and provides marketers the ability to identify strategy that works the best for them. ObjectiveMarketer enables marketers to plan and launch campaigns with different themes and strategies, allowing them to continuously test and optimize.

Goal Setting

ObjectiveMarketer allows you to create your own benchmark. Goals can be set at the time of creating campaigns and edited on an on-going basis, allowing for a continuous evaluation of campaign performance.

Web Analytics Integration

With ObjectiveMarketer, you can assign web analytics tags that get embedded in each URL that is shared in the message. This allows social media marketers to attribute ROI from social media communications in an objective manner.

Reporting and Analysis

ObjectiveMarketer provides real-time and aggregated analysis of your social media campaigns that are easy to view and export. The comprehensive feedback from ObjectiveMarketer is supported by sophisticated and robust data mining solutions.

If you are ready to launch your social media campaigns, or would like more information about Campaign Management using ObjectiveMarketer, call (650) 587-5185 or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 
 
 
 

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