ObjectiveMarketer is a centralized marketing platform that helps you to manage and grow your business on social media. With ObjectiveMarketer, we help you seamlessly and as effectively, extend your traditional marketing to Social Media Channels. Powered with functionality that helps you be operationally efficient with your social media efforts, along with analytics and insights that justify your returns, ObjectiveMarketer Platform ensures you a sustainable success.
The table below lists the highlight of ObjectiveMarketer:
|
Feature |
Description |
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SAAS based product |
1. ObjectiveMarketer is a hosted solution with a web-based interface. 2. Getting Started with ObjectiveMarketer takes less than 5 minutes. You can immediately start benefitting from Social Media, without worrying about any kind of setup |
|
Manage multiple brands |
1. With ObjectiveMarketer, you can manage multiple brands that can scale to support increase in the numbers substantially over time. |
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Manage multiple campaigns Manage themes Designate platforms Designate access
|
1. With ObjectiveMarketer, you have the ability to easily coordinate and manage - high number of simultaneous campaigns across multiple brands 2. You have the ability to pre-load themes (look & feel) for each brand, so that the right landing pages load when a specific campaign is promoted to the social media platform. 3. You have the ability to promote/share on Facebook, Twitter and YouTube and LinkedIn 4. You have the ability to assign access to users by key variables, such as brand, country, functionality, etc. |
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Roles based administration
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1. With ObjectiveMarketer, you can assign a range of administrative and campaign management access and capabilities, to effectively manage the tool and the pipeline of campaigns. 2. Ability for users to have real-time access to metrics for their campaigns, which roll-up to allow administrators to have enterprise-level visibility to all campaigns. |
|
Publish directly to social platforms · Manage multiple profiles per platform YouTube Ping.fm |
Flexibility to seamlessly manage multiple campaigns across multiple platforms. |
|
Publishing and moderation workflow |
Ability for users to schedule, spread, promote and terminate their campaigns, easily. |
|
Asset management Asset dashboard Asset analytics Asset expiration Asset rights management |
1. Ability to load, stage, tag, promote, and remove digital assets for campaigns. 2. Ability to view the current inventory of assets loaded in the tool, and the performance of those assets (i.e. views, comments, etc.) |
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Social landing page publishing Brand Management
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ObjectiveMarketer is the only solution (Patent Pending) that provides the ability to dynamically generate properly themed landing pages (customizable frames) within the social media sites, for each campaign. Along with landing pages, ObjectiveMarketer has the ability to integrate different contents including Polls, Images (Media Library) etc. which allow you to customize the interface per your brand. |
|
Publish posts to multiple social platforms |
1. Ability to simultaneously post campaigns and assets across multiple social media platforms. |
|
Schedule posts |
1. Ability to set automatic posting of a campaign or asset, based on the desired site, date and time. ObjectiveMarketer has the most advanced scheduling options, including spread and bulk schedule options. With bookmarks that allow adding messages in a queue in one go, ObjectiveMarketer offers one of the best ways to manage communication flow. |
|
Analytics Campaign dashboard Publish analytics |
1. ObjectiveMarketer has the most comprehensive and robust analytics dashboard and reporting capability, which is multidimensional, and based on sophisticated data management. ObjectiveMarketer reports present the raw data in an informative way, and also adds insights to show the underlying behavior of the channels. |
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Platform community management Community listen/respond Tracking of response or user notes |
1. Ability to track and respond to comments posted on Twitter, and Fan pages. 2. Create multiple active search to be on top of any topic of interest. |
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Search within management tools |
Basic ability to search for campaigns and posts. In roadmap, to search for content, users and assets based on key words |
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Web Analytics Integration |
OM offers the ability to add web analytics tag to all out going message. With seamless GA integration and tag linking with Omniture and Coremetrics, ObjectiveMarketer gives you the most effective view of your social media performance |
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Additional Customization |
1. As a service, we offer customization that will include integration of ObjectiveMarketer with existing CMS and other applications as needed. 2. Open API Integration to use our URL Shortner 3. Branded URLS |
For more information about the product features and pricing, visit http://app.objectivemarketer.com or send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
